About Me

Aj - Life and Empowerment Coach

Hi, I’m Aj

I’m an Empowerment Life Coach.

My passion and life’s work is helping individuals heal and transform from a place of frustration to a place of hope and empowerment.

I guide individuals in identifying their inner strengths and conquering their fears and the perceived barriers that hold them back.

My Vision

As an Empowerment Life coach, I enable my clients to have clear direction, focus and achieve quantifiable success in all areas of their life. For them to take ownership of their life, have job satisfaction, fulfilling relationships, and happiness, to prosper and be profitable while growing, learning and developing into the people a they would like to be. To release the power within them and fulfil their life time goals.

My Mission

Empowerment Life Coaching is committed to providing high quality life coaching, to enable any client to reach a better and more fulfilled level of life. In doing this salt success coaching is committed in particular to the following:

  • To develop a positive process, tailor-made to suit the agenda and the specific needs of each individual client.
  • To follow a totally holistic process addressing the needs of the whole person.
  • To establish an interactive relationship between coach and client, based on the full commitment of both parties.
  • To endeavour to motivate and facilitate clients to achieve their true potential and bring positive change through the setting and achieving of self-defined goals.
  • To operate on the premise that all clients are creative and resourceful with the ability and the potential to express and define their own solutions.
  • To establish a partnership which challenges clients to recognise and build on their strengths, explore their current reality and find positive ways to make changes and move forwards.
  • To be an instrument in helping every client to develop a fresh perspective on each situation they are facing supporting them to explore a range of options.
  • To maintain the highest level of integrity and unbiased opinion on every client, regardless of their gender, ethnic, social or religious background.
  • To operate within the global codes of ethics and data protection.

What do I do?

I work with individuals who feel fatigued, undernourished, exhausted, purposeless and joyless – Nourishing them, through coaching and mentoring, into Greatness.

My Approach

My approach is anchored in NLP (Neuro-Linguistic Programming) and Hypnotherapy, which combines emotional empowerment, mindful living, intentional action and inspiring relational work to obtain a full, rich and vibrant experience in life.

Once we identify these barriers together, I support you by providing techniques to begin your unique healing process and to begin achieving what you want most in life.

My Certifications

I trained at Paul McKenna Training Ltd.

I am a member of The Society of Neuro-Linguistic Programming™ and was certified by them.


  • Jay Shetty Certified Coach
  • Hypnotic Practitioner
  • Licensed Master Practitioner of Neuro-Linguistic Programming

What I Believe…

As an adult, I recognized that growing up in a dysfunctional family with emotionally and physically abusive, controlling parents had prevented me from the life experience I was truly craving. A subsequent traumatic sexual attack, plus my ten-year IVF journey compounded by being overweight for a number of years before shedding 198 lbs has given me the capacity to empathize and relate to many issues that many individuals face today.

When this critical epiphany came to light, I made the decision that I would no longer allow my past to dictate my future. I changed my life and direction many times until I found the path that was right for me.

My own healing process inspired me to connect with others who have had similar challenges, and since then, I have made it my mission to help individuals reinvent themselves and heal from the impact of trauma, family instability, weight challenges, and fertility obstacles.

Today, building on that personal experience and my background in helping others, I am dedicated to helping individuals recover from a life of self-doubt and pain to live a more purposeful and fulfilled life and achieve their dreams and goals.

Happy Family - 1
Best Friends
Happy Couple 1

I believe EVERYONE deserves pleasure, purpose and joy in their journeys, and to define their labels, dreams and goals, daring to accomplish and be all they want on their terms regardless of where they are, their size or their beliefs.

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Happy Mom and Baby

Chat with Me

If you are wondering whether or not a Life & Empowerment Coach is right for you, there’s an easy way to find out.

Schedule a discovery call today and you’ll have an opportunity to try it out for free with no obligation or pressure to pursue more coaching unless it’s what you want.